Saturday, 24 December 2011

Everyday Wines Ltd

The Wokingham Wine Festival was smaller scale than usual due to the absence through illness of Nick Dobson who is based in Wokingham and whom we have thanked many a time for championing the wines of Switzerland and Austria among others and latterly Israel and Portugal too. We hope Nick is fully recovered.

For us a standout exhibitor was a new company called Everyday Wines Ltd. Their wines were imaginatively chosen with many from Corsica. As well as being eclectic and diverse, they have a clear mission to do what their name suggests - supply us with everyday wines.

In pursuit of this aim they have priced the majority of their wines at the single cost of £5.50. Why everyone else has a separate price for every wine we will never know. We have often wondered what is the point of separating bottles by a few pennies. We appreciate that each bottle may have cost the retailer a different amount but there is surely an advantage to be had in telling the customer that they can have x different wines all for one price. They may make a little more or a little less on some bottles but a blanket amount helps to demystify the proceedings and focuses attention on the product rather than the price. At least we think so.

We only took away two bottles from Everyday wines. The first will be nameless only because it was unexceptional. No doubt a good buy at £5.50 but everyday in nature as well as in name.
The second bottle however was a real find; a Muscat Sec from the Cote de Thongue called "Les Larmes d'Alexandra" which was restrained, low in alcohol and more refined than many a Muscat Sec from Alsace.
Very probably there are other treasures to be had at Everyday Wines. We will give them a try as soon as we have somewhere to put them!

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